August 20, 2024 Copyright ©️ 2024 by goldkeen International Patent & Trademark Joint Office

 

"A Diamond Is Forever — one slogan not only represents the value of diamonds but also highlights the quality of the British company De Beers.

Does your franchise brand have a slogan
that consumers can unconsciously spread and sing for you?

Try creating a single powerful slogan that achieves the effect of UGC (User-Generated Content)!"



Well-known slogans of franchise brands include:

1. "Domino's — Have You Called Yet?"

  • This is not just a slogan; it is also exclusively registered as a trademark by Domino’s Pizza (U.S.).

You might wonder whether "2882-5252" (the phone number) has trademark protection.
The answer is: No!

According to data retrieved from the Intellectual Property Office, Domino’s has registered trademarks for flavors like "Parmesan Delight" and "Lucky Heart" for exclusive use.

2. "The Whole City Is My Café"

  • 7-Eleven Taiwan applied for trademark registration for this slogan starting in 2019 (Taiwanese calendar year 108),
    but failed to acquire exclusive rights due to lack of inherent distinctiveness and did not proceed with further appeals.

In fact, after many years of heavy advertising, there is a 90% chance that if Goldkeen Trademark Office had been entrusted with the application and appeal, the slogan could have achieved acquired distinctiveness and exclusive trademark rights.

3. "FamilyMart — Your Home Away from Home"

  • FamilyMart (a Japanese convenience store chain) successfully registered this slogan as a trademark twice with the Intellectual Property Office, in 2006 and 2017 (Taiwanese calendar years 95 and 106).

This slogan is so widely used that even in 2024, a United Daily News headline read:
"FamilyMart — Your Home Away from Home! Man in Zhushan Crashes SUV Into Convenience Store."

 

The mission of Goldkeen Trademark Office is:
"We may not be the oldest, but we are committed to building your brand."

A rhyming slogan that highlights the key difference — thinking from the client's perspective.



"I really like your brand. Are you open for franchising?"
Get ready to say yes to this question!

And remember: #BeforeDoingMarketingFirstApplyForATrademark

 

Want to find out if your trademark can be successfully registered?
Planning to develop a franchise chain and need assistance with your franchise agreement?

👉 Click the button below ↓↓ to consult with us now!

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