October 8, 2024 Copyright ©️ 2024 by goldkeen International Patent & Trademark Joint Office

 

 

Can a small husband-and-wife business grow into an international coffee chain?
Take a look at the story of Ya Kun Kaya Toast in Singapore.

Originally, Mr. Loi Ah Koon and two partners opened a coffee stall in central Singapore under the Romanized name “Ya Kun.”
They sold coffee, tea, eggs, and bread.
Later, the two partners left, and in 1936, Ah Koon’s wife joined the business. She perfected the recipe for “kaya”—a sweet coconut and egg jam.
Ah Koon also began adding Planta (a local margarine) and sugar to the coffee.
These two signature items helped them raise eight children.

After relocating the shop and following the death of Mr. Ah Koon, the youngest son, Adrin Loi, realized the importance of protecting intellectual property and building a franchise model.
In 2000, he hired a franchise consultant and established Ya Kun International Pte. Ltd.

He didn’t just register the “Ya Kun” trademark, but also the slogan “Ya Kun Kaya Toast Coffee Stall Since 1944”, and even applied for trademark protection for the signature dish “Toastwich.”

In 2001, the first Ya Kun franchise store opened at Robinson Point in Singapore’s Central Business District.
By 2004, they had over 500 outlets.
In 2004 and 2005, Ya Kun was recognized as a Superbrand by the international Superbrands organization.
By 2007, franchising accounted for nearly 30% of their pre-tax profits.

This story proves that a family-run store can absolutely evolve into a franchise chain—as long as it's built on solid intellectual property protection and licensing.

 

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