February 20, 2025 Copyright ©️ 2025 by goldkeen International Patent & Trademark Joint Office

 

 

Did you know that “Fish Fish” (魚中魚) and “Lucky Dog Life” (好狗命) are owned by the same person?

According to the Trademark Search System of Taiwan’s Intellectual Property Office,
both trademarks are registered under the same applicant—Mr. Tseng.

Although the applicant is listed as a natural person,
Fish Fish already has 30 company-owned stores across Taiwan!
On the official website, you can even see that Lucky Dog Life is listed in the lower right corner as a related enterprise.

In reality, if you join a franchise association, you’ll soon notice these patterns:

• The owner of Brand A in the beverage industry might team up with Supplier B to launch a new drink chain.
• The owner of Hot Pot Brand C might partner with Consultant D to open a new BBQ restaurant chain.

Consumers crave novelty,
and brand headquarters are often more than willing to invest in rebranding or launching new concepts to keep the market fresh.
The business world runs in a cycle of collaborative reinvention.

As my boss once said,

“There are no eternal allies, and no eternal enemies—only lasting interests.”
In business, it’s all about value. It’s not personal, it’s business.

If you’re about to launch a franchise headquarters, remember this golden rule:
Marketing begins with a trademark!

 

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