March 6, 2025 Copyright ©️ 2025 by goldkeen International Patent & Trademark Joint Office
Unless a disaster of apocalyptic proportions happens, it’s hard to change someone’s mindset or behavior.
But if you consistently push yourself every day, and more importantly, give yourself a reason you can’t ignore, that’s when transformation begins.
As a franchise headquarters, start by exploring what kind of “dividends” (bonuses or advantages) you can tap into.
These dividends might come in the form of opportunity capital, R&D value, or management leverage.
Here’s a key reminder:
Patents and trademarks, which are crucial parts of intellectual property, must be proactively filed with the Intellectual Property Office—you don’t automatically own them.
Next, if you’re a startup franchise brand, you can think strategically in terms of leverage:
Use limited resources to create greater impact.
We highly recommend the book “The Techniques Small Companies Use to Make Money”.
It outlines very practical applications of the Lanchester Strategy in the food and beverage industry—excellent for those building a scalable chain from scratch.
Lastly, Dr. Liu Yuan-Ping (Miezo) offers a powerful insight:
Most people waste time because they confuse these two types of mentors:
- The franchisee or agent—someone who executes your vision.
- The resource person—someone who can open doors for you.
If you’re ready to grow a franchise brand, ask yourself:
What’s your “no-turning-back” reason for taking this leap?
Need help with your franchise agreement?
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