March 20, 2025 Copyright ©️ 2025 by goldkeen International Patent & Trademark Joint Office

 

 

Recently, Taiwan’s Ministry of Finance – Customs Administration announced a regulatory amendment:
Starting June 2025, counterfeit goods that infringe trademark rights and are smuggled into the country will no longer qualify for minor penalty exemptions.

If goods are found to be inauthentic and infringe patent rights, trademark rights, or copyrights, violators may face fines of up to three times the value of the goods.

This means that regardless of the monetary value of the counterfeit product, if it involves trademark infringement, the offender will be held legally liable and fined.

This policy shift clearly demonstrates the government’s strengthened commitment to intellectual property (IP) protection, and serves as a serious reminder to businesses and individuals alike:
✅ Trademark protection and lawful use can no longer be overlooked.

If you're unsure about the status of your brand’s trademark, now is the time to act.

What Are the Impacts of This New Regulation?

1. For Consumers

When purchasing goods, it's critical to verify the source and authenticity of the trademark to avoid buying counterfeit items.
Beyond monetary loss, bringing counterfeit goods across borders may now constitute a legal violation.

Many people are used to shopping via cross-border e-commerce or through personal purchasing agents for small-value goods. In the past, if counterfeit products were purchased unintentionally, they may have been exempt from punishment due to low value.

However, under the new rules, even small-value counterfeit goods will be subject to stricter enforcement and heavier penalties.

👉 Gold Keen reminds you: Always ensure the legality of product sources. Don't risk violating the law for the sake of a bargain.

 

2. For Brand Owners

This amendment is a major advantage for businesses and trademark holders.

Take a close look at your brand logo—
If you haven’t registered your trademark yet, you’re leaving yourself open to counterfeiters, who may damage your brand’s reputation and market value.

#MarketingStartsWithTrademark — Register your trademark early to effectively prevent infringement and protect your rights.

 

Why Is Trademark Protection So Important?

1. Prevent Counterfeiting

A registered trademark gives your brand legal protection and prevents others from using identical or similar marks without authorization.

2. Enhance Brand Value

A trademark is a key asset of your brand. It helps consumers identify your products or services and builds trust in the market.
It also enables licensing and franchising, expanding your business reach and market presence.

3. Legal Safeguard

If infringement occurs, a registered trademark allows you to pursue legal action and safeguard your brand rights.

 

As a professional trademark agency, Gold Keen Trademark Office offers comprehensive trademark registration and protection services, including:

✔️ Trademark registration in various countries
✔️ Evidence collection and enforcement against counterfeits
✔️ Trademark oppositions / invalidations / cancellations
✔️ Trademark licensing and transfers
✔️ Legal services such as cease-and-desist letters

 

📢 With the new regulations about to take effect, trademark protection is more urgent than ever!Whether you’re a consumer or a brand owner, now is the time to review your trademark status:✅ Avoid legal risks related to counterfeit goods✅ Secure exclusive rights and legal protection for your brand

 

💬 Have trademark-related questions?
We’re here to support you every step of the way.
For all things trademark, consult the experts.

🟢 LINE ID: @goldkeen
Or tap to connect: https://line.me/R/ti/p/@goldkeen

Gold Keen — Protecting Your Brand, Empowering Your Growth 🙌