May 1, 2025  Copyright ©️ 2025 by goldkeen International Patent & Trademark Joint Office
 

 

 

“If you can go online, don’t limit yourself to the street.”

Franchise headquarters that primarily operate physical stores might wonder:
Is it really necessary to build a website?
“After all, people can already see our menu and reviews on Google Maps.”

But in truth, a franchise website serves three key audiences:

1. Potential Franchisees
   – To build trust and present the brand professionally.
2. Current Franchise Partners
   – To access brand resources, support materials, and updates.
3. Consumers
   – To provide deeper engagement, service information, and brand identity beyond basic map listings.

 

Four Key Features That Facebook or Instagram Cannot Replace:

1. Email Collection & Direct Marketing
   – By collecting emails through your website, your headquarters can send newsletters, stay connected with customers, and share promotional offers.
2. SEO Boost Through Blog Updates
   – Regularly publishing articles on your website improves your Google search ranking (SEO), helping your brand gain more exposure among competitors.
3. Online Convenience to Complement Offline Warmth
   – While your physical store offers personal, warm service, your website enables the convenience of online shopping or product browsing.
4. Comprehensive Franchise Information for Prospects
   – A website can clearly display franchise opportunities, making it easier for interested franchisees to compare offers and contact you.

 

Example:
After the Taichung Franchise Expo on May 3, franchise seekers often walk away with offers from many different brands. They’ll begin comparing prices, making inquiries, and negotiating terms.
At this stage, a well-organized website serves as strong proof of a franchise headquarters’ capability and professionalism.

 

Timeframe to Launch a Website:
Generally, expect a timeline of 1–3 months to develop a basic website, which includes:

1. Deciding between a branding site vs. one with a shopping cart
2. Planning the site structure, including researching and comparing competitor websites
3. Discussing pricing & packages, and understanding differences in service offerings from web developers
4. Collaborating with developers to optimize the user interface and performance
5. Internally compiling and organizing all necessary content for the website

 

Building a brand is never easy. To develop a franchise headquarters, you must coordinate everything from product, marketing, staffing, development to finance.

So, which franchise website do you think is the best? Feel free to recommend yourself.

 

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