May 8, 2025  Copyright ©️ 2025 by goldkeen International Patent & Trademark Joint Office
 

 

According to Article 18 of Taiwan's Trademark Act, a trademark refers to any distinctive sign used to distinguish the source of goods or services.
Registering a trademark is like applying for an ID card for your brand. It's not just a visual identifier—it’s a valuable intangible asset, central to your brand’s identity.

Whether you're a startup entrepreneur, a small business owner, or a seasoned enterprise with established market visibility, applying for a trademark can bring tangible benefits to your business. It is also key to protecting your brand, expanding your market, and avoiding legal disputes.

 

Why Apply for a Trademark?

 

1. Establish Brand Identity – A Recognizable Symbol for Consumers

A trademark helps your product or service stand out in the market.
When consumers see your logo, brand name, or slogan, they instantly think of your brand.
For example, Taiwan's popular beverage brand “Jen Ju Dan” (珍煮丹) successfully built recognition in the bubble tea market by registering its trademark—helping prevent copycats.

2. Legal Protection Against Copycats

Under Article 68 of the Trademark Act, using a trademark that is identical or similar to a registered one on similar goods or services without permission is considered infringement.
Once registered, the trademark owner holds exclusive rights, allowing legal action against infringers and protecting your business from competitors or dishonest imitators.

3. Licensing and Franchising Opportunities

As businesses expand, a single store may no longer suffice to meet consumer demand or growth goals.
With a registered trademark, you can license or franchise the brand more flexibly, increasing brand presence and market coverage.

4. Enhance Business Value

A trademark is more than a sign—it's a symbol of enterprise value.
According to the Intellectual Property Office under the Ministry of Economic Affairs, Taiwan recorded over 90,000 trademark applications in 2024, reflecting increasing awareness of trademark importance among businesses.
Registered trademarks not only build investor trust but can also serve as valuable assets when selling or valuing a business.

 

✅ Need help with trademark registration?
Tap the button below or search @goldkeen on LINE,
or visit: https://line.me/R/ti/p/@goldkeen
Gold Keen – Safeguarding Your Brand’s Future 🙌