May 14, 2025  Copyright ©️ 2025 by goldkeen International Patent & Trademark Joint Office
 

 

Not at all!

Many people mistakenly believe that a trademark application must include a graphic — but that’s simply not the case.

Trademark formats are very flexible:
you can register a word-only trademark, a pure graphic, or a combination of both text and image.


So, when inspiration strikes and you come up with a brilliant brand name,
don’t wait for the logo to be finished — you can submit your trademark application to the Taiwan Intellectual Property Office right away.

Early filing is key — claim your spot before someone else does!


Things to Do Before Applying:

Search the TIPO website first
Check whether similar trademarks already exist
It’s recommended to consult a professional firm — Jin-Rui Trademark, your trademark expert nearby
(Leave it to the professionals — searching on your own may cause you to overlook similar marks!)


What if You Already Have a Complete Logo? Should You File Separately or Together?

If you’ve already designed a logo that includes both text and graphics, how should you apply?
Should you file the text and graphics separately, or submit them as a combination in one go?


The answer is simple: it depends on how you plan to use it.

  • If you plan to use the text or image independently in the future, filing separately gives you broader protection.
  • If you only intend to use the complete logo, a combined application is sufficient — it’s faster and more convenient.


Split vs. Combined — What’s the Difference? Check Below:

Split Application:

  • Pros: Text and graphics are protected separately. Others can’t use either part on its own — more comprehensive protection.
  • Best for: When your brand name and logo appear separately in different contexts, such as in slogans or packaging design.
  • Note: Slightly higher cost, as it counts as two separate applications.

Combined Application:

  • Pros: One application does it all, more cost-effective. Suitable when the logo is always used in full.
  • Best for: If your brand mark stays fixed and won’t be used in parts.
  • Note: Protection only covers the overall design. If someone uses only part of it, it may not constitute infringement.




Summary: Start Protecting Your Brand Today!

Whether it’s a simple word mark or a stunning logo, the key to trademark registration lies in what fits your needs.
Once you’ve finalized your brand name or design, don’t wait — take action now!

If you have any questions, feel free to contact us.
Let a professional trademark firm help you protect the value of your brand.

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