May 14, 2025 Copyright ©️ 2025 by goldkeen International Patent & Trademark Joint Office
Not at all!
Many people mistakenly believe that a trademark application must include a graphic — but that’s simply not the case.
Trademark formats are very flexible:
you can register a word-only trademark, a pure graphic, or a combination of both text and image.
So, when inspiration strikes and you come up with a brilliant brand name,
don’t wait for the logo to be finished — you can submit your trademark application to the Taiwan Intellectual Property Office right away.
Early filing is key — claim your spot before someone else does!
Things to Do Before Applying:
▸ Search the TIPO website first
▸ Check whether similar trademarks already exist
▸ It’s recommended to consult a professional firm — Jin-Rui Trademark, your trademark expert nearby
(Leave it to the professionals — searching on your own may cause you to overlook similar marks!)
What if You Already Have a Complete Logo? Should You File Separately or Together?
If you’ve already designed a logo that includes both text and graphics, how should you apply?
Should you file the text and graphics separately, or submit them as a combination in one go?
The answer is simple: it depends on how you plan to use it.
- If you plan to use the text or image independently in the future, filing separately gives you broader protection.
- If you only intend to use the complete logo, a combined application is sufficient — it’s faster and more convenient.
Split vs. Combined — What’s the Difference? Check Below:
Split Application:
- Pros: Text and graphics are protected separately. Others can’t use either part on its own — more comprehensive protection.
- Best for: When your brand name and logo appear separately in different contexts, such as in slogans or packaging design.
- Note: Slightly higher cost, as it counts as two separate applications.
Combined Application:
- Pros: One application does it all, more cost-effective. Suitable when the logo is always used in full.
- Best for: If your brand mark stays fixed and won’t be used in parts.
- Note: Protection only covers the overall design. If someone uses only part of it, it may not constitute infringement.
Summary: Start Protecting Your Brand Today!
Whether it’s a simple word mark or a stunning logo, the key to trademark registration lies in what fits your needs.
Once you’ve finalized your brand name or design, don’t wait — take action now!
If you have any questions, feel free to contact us.
Let a professional trademark firm help you protect the value of your brand.
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